UPM Raflatac introduces its new Digital Swatchbook for WSB segment

An innovative digital tool to change landscape of label and packaging design

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UPM Raflatac has introduced its new digital label material swatchbook for the wine, spirits and beverage industry.
UPM Raflatac has introduced its new digital label material swatchbook for the wine, spirits and beverage industry.

UPM Raflatac, a global supplier of innovative and sustainable labeling materials, is solving bottlenecks for designers with their recently published dynamic digital label material swatchbook for wine, spirits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software.

“The digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverages, but the challenge is finding the right match to the packaging and easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design,” says Stefano Pistoni, senior manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.

UPM Raflatac Digital Swatchbook to support the design workflow

Digital liquor labels and spirits labels designs by UPM Raflatac
Digital liquor label and spirits label designs by UPM Raflatac.

“For us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download, and just in a few minutes, we created mockups and realistic renderings. This new tool has two strengths – it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way,” stated Matteo Zantedeschi, art director, Advision.

The Digital Swatchbook allows users to search by the visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a highly customized user experience.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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