Alok’s technology centre

A step towards ‘Make in India’

Mr. Vikram Bhadauria (Left), Director Alok explaing the guests about ATIC
Mr. Vikram Bhadauria (Left), Director Alok explaing the guests about ATIC

Alok (formerly Alok Master batches)formally inaugurated its technology centre, officially referred to as Alok Technology Incubation Centre (ATIC)on 11 December 2015 in New Delhi. The ATIC Lab is based in Delhi and provides a state-of-the-art facility with a wide array of testing equipment required to drive innovation in the master batch industry. ATIC brings a new standard forcreating customized and need-based specialty master batches and is reflective of Alok’s superior R&D capability.

On this occasion, Vikram Bhadauria, director of Alok, said, “Affordable solutions do not equate with cutting costs or compromising on quality. It is through innovation and use of technology that we can customize solutions for a better world. People are moving away from low-cost solutions to value-based solutions that look at safety and sustainability – we are better positioned than ever before to play a significant part in this journey.”

ATIC will be accessible to all customers and suppliers of Alok and the academia – the guiding philosophy be-hind setting ATIC is to co-create solutions that allow plastics to be safer, sustainable and affordable. Amit Puri, director of international sales and marketing at Alok, said, “ATIC is an opportunity to create novel solutions that address real life needs of our customers. The centre also welcomes academia and students focussing on polymer studies to use ATIC and challenge the statusquo. Alok has committed its seasoned workforce and lab technicians to support these ideas.”

While ATIC is a significant investment, monetary and otherwise, the team is positive about creating break-throughs in the polymer industry in the coming years. The inauguration event witnessed participation from some of the most innovative and prominent industry players.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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