Alok’s technology centre

A step towards ‘Make in India’

Mr. Vikram Bhadauria (Left), Director Alok explaing the guests about ATIC
Mr. Vikram Bhadauria (Left), Director Alok explaing the guests about ATIC

Alok (formerly Alok Master batches)formally inaugurated its technology centre, officially referred to as Alok Technology Incubation Centre (ATIC)on 11 December 2015 in New Delhi. The ATIC Lab is based in Delhi and provides a state-of-the-art facility with a wide array of testing equipment required to drive innovation in the master batch industry. ATIC brings a new standard forcreating customized and need-based specialty master batches and is reflective of Alok’s superior R&D capability.

On this occasion, Vikram Bhadauria, director of Alok, said, “Affordable solutions do not equate with cutting costs or compromising on quality. It is through innovation and use of technology that we can customize solutions for a better world. People are moving away from low-cost solutions to value-based solutions that look at safety and sustainability – we are better positioned than ever before to play a significant part in this journey.”

ATIC will be accessible to all customers and suppliers of Alok and the academia – the guiding philosophy be-hind setting ATIC is to co-create solutions that allow plastics to be safer, sustainable and affordable. Amit Puri, director of international sales and marketing at Alok, said, “ATIC is an opportunity to create novel solutions that address real life needs of our customers. The centre also welcomes academia and students focussing on polymer studies to use ATIC and challenge the statusquo. Alok has committed its seasoned workforce and lab technicians to support these ideas.”

While ATIC is a significant investment, monetary and otherwise, the team is positive about creating break-throughs in the polymer industry in the coming years. The inauguration event witnessed participation from some of the most innovative and prominent industry players.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here