Rotocontrol appoints new partner in Benelux

Albyco is a dominant player in the Dutch digital graphic market

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Rotocontrol appoints new partner in Benelux
Jos van Uum, Managing Director at Albyco

Rotocontrol has appointed Albyco as its new distribution partner for the Netherlands, Belgium, and Luxembourg. Under the agreement, Albyco will locally represent the range of Rotocontrol equipment for label finishing, booklet production, and hybrid printing, including the Ecoline suite of cost-effective finishing machines.

Rotocontrol’s Benelux distributorship: A logical and viable step for Albyco

With the appointment of the Rotocontrol brand, Albyco expands its print and distribution expertise into the label industry.

“We strongly believe the label industry will grow quickly in line with the packaging industry,” said Jos van Uum, managing director at Albyco. “Labeling is closely related to the digital graphic and digital printing industry, so to enable further growth within the company obtaining the company distributorship in the Benelux is a logical and viable next step for Albyco.”

“With their experience in high-quality print finishing machines and a fully equipped technical service department, Albyco will provide valuable local support to our customers in the Benelux,” said Marco Aengenvoort, managing director at Rotocontrol.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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