Cerm’s MIS in print automation process

Hall 1 and Hall 17

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Cerm
Peter Heyse of Cerm at a pre-drupa press conference in Bruges on 16 March. Photo PSA

Founded in 1983, Cerm offers a modular, process-efficient solution designed to meet the specific needs of narrow web printers around the world. Cerm is an independent vendor, partnering with industry leaders to form a complete end-to-end business solution for its customers. Headquartered in Belgium, Cerm has an installed base in Europe, Australia and North America, with local support. Cerm is part of the Heidelberg Group.

At drupa, Cerm will demonstrate how their solution is not just a MIS solution but is an integral part of the complete automation for narrow web printing. At drupa, the company will show its community engagement through partnerships with exhibiting industry leaders like Chili Publish, Esko, Heidelberg-Gallus, HP, Xeikon and many others. Cerm’s solution is built around the three communication centres of a print-shop. Every Cerm communication centre presents the appropriate input to the operator and gives him dedicated tools to produce the desired output. All this information creates an integrated workflow for the printer – from estimating to invoicing.

Cerm will also release a new version of its digital shopfront Web4Labels at drupa. Based upon the remarks of the W4L user group, Cerm decided to entirely re-engineer the existing tool from scratch. Responsive Web Design will enable the use of any device – mobile phone, tablet, portable or desktop computers. Flexible information grids will give the printer the possibility to customize the information for every individual customer. These features will lower the threshold for customers to participate in the printers’ workflow via the Web. The Cerm team will be present at the Heidelberg stand in Hall 1 and the HP stand in Hall 17.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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