Generating 3D digital prototypes in cartons, labels, flexible, POS/POP, shrink wraps

Creative Edge Software showcasing iC3D version 4

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Creative Edge Software, developer of the award-winning iC3D packaging design software, has helped Sun Branding Solutions create a range of new packaging designs for Unilever. The latest product – a premium variant of the Comfort Intense brand – is showing now at drupa in the Touchpoint Packaging zone

The high speed and ease-of-use of iC3D’s Shrink and Shrink Correction features were game-changers, according to Sun Branding, ensuring that development of innovative ideas was viable. “The crucial difference with iC3D is its astonishing speed,” explains Martin Hawkins, group operations director at Sun Branding. “We trialled other plug-ins and standalone products for this kind of work but the quickest turnaround we achieved was little under eight hours. iC3D rendered the same job in a matter of seconds, literally.”

iC3D is an all-in-one packaging application that allows designers to generate 3D digital prototypes in real-time for all types of packaging, including cartons, labels, flexible, bottles, POS/POP and shrink wraps. It was the specialized Shrink and Shrink Correction features of iC3D that made the difference for Sun Branding when embarking on the project to improve Comfort’s packaging.

Tackling a notoriously challenging procedure, iC3D SmartShrink was developed to quickly and accurately visualize how shrink film artwork will distort when applied to 3D models. The technique requires no specialist structural design skills from the packaging professional and no technical production knowledge of how the shrink will ultimately be applied. Working with flat Illustrator or PDF artwork, it allows the operator to predict where distortions will occur, automatically eliminating warp or deformation.

Sun Branding Solutions is a market leader in pack development with a corporate philosophy of striking ‘the perfect balance between form, function and performance.’ In this respect, the cost-effective solution from Creative Edge Software allowed the company to fully explore its creative options for Comfort’s new ultra-concentrated fabric conditioner.

The designs for the Comfort Intense range have now been rolled out successfully in Europe. The range includes Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in the UK, Passion Gourmande, Coup de Soleil and Tourbillon de Fraîcheur in France and Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in The Netherlands.

At drupa Creative Edge Software is demonstrating iC3D v4 with partner companies – CGS Publishing Technologies (Hall 08a Stand B23), Four Pees (Hall 07 Stand C19) and Hybrid Software (Hall 07a Stand F41).

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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