Godfrey Philips India (GPI), has set up its own Innovative Packaging Centre near Delhi for the in-house development of packaging for its tobacco, food and personal care segments. The prime objective of the Ipac is to undertake activities related to packaging innovations and to give solutions to the brand and project teams who are working under GPI’s product verticals such as cigarettes, chewing products and tea.
Sharad Aggarwal, executive vice president of operations of Godfrey Phillips India, says that the requirement of Ipac was felt for a long time because working through various other agencies can make the process of designing new or existing packaging a bit tedious and sometimes slow. “We wanted to cut down on time and experiment with a lot of new materials as well as reduce costs. This is a significant investment from our side and although we are at a nascent stage, we really hope to gain a lot in the long-term.”
The head of Ipac, Sachin Sharma states, “The whole focus is on expediting the process of artwork development, prototyping and to work on completely new designs for products to improve the perception of consumers about the GPI brands. And with the statutory and legal requirements and framework that we need to comply with, it becomes more important as an organization to have its own in-house facility. Ipac will help improve the packaging design and performance of not only our pan-India operations but even the international businesses of GPI.”
The Ipac centre has invested in and adopted Esko’s workflows and software solutions for its packaging development and design operations. Esko’s ArtiosCAD, Studio Toolkit, Visualizer and Cape software are used. Structural designs for new and existing packs are created in ArtiosCAD whereas Studio Toolkit is creating complete 3D packaging in software that can be further tested in a virtual 3D environment such as a shop or supermarket.
Esko’s Studio Visualizer software can be used to visualize a large variety of print effects and design styles and materials even before the product goes to the conversion stage. Sharma says, “Esko’s Artioscad is one such software which has helped us in developing key line designs (KLD), proper artwork as well as 3D modelling for virtual and physical mock-ups. The Studio Toolkit and the Visualizer are helping us significantly in reducing time from the development to the prototype stage.”
Sharma adds that the new GPI Ipac has received strong application and training support from Esko. He says, “I have visited Esko’s design centre and office in Bengaluru and it is a fantastic place. As a customer of Esko, we are very happy with the support and assistance that we are getting from it. Esko has an experienced and skilful back-end team and we really appreciate the effort that they consistently put in to help us in times of need. All in all, I am a satisfied customer of Esko and we hope to work together in the long-term.”
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