Holostik to display authentication solutions and devices

At drupa 2016, Holostik India will be present at Hall 3 Stand E16. One of the largest manufacturers of security holograms in the world in terms of volume of production, the company has more than 50% market share in India. Along with security label products, now Holostik has also integrated IT solutions– track and trace – an IT-based supply chain management solution to its portfolio. “In the traditional printing, label or packaging industry, wherein you are supplying labels for just the packaging aspect, you don’t really educate the customers in terms of differentiating between original and fake products. As a company, our core strength is holography and integrating security elements in the printing we do. One of the reasons for us to migrate from a product company to a solution company is because solutions are probably the only way through which we can educate end customers at the retail sales point to differentiate whether he or she is buying an original product or a duplicate product. And we do that in different ways – we…

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