Hybrid’s Cloudflow Share

Transferring digital data

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Hybrid’s Cloudflow Share

In a major expansion of its product portfolio Hybrid Software has developed a unique method of transferring digital data between sites, which the company says will provide a range of important advantages over existing file transfer systems. Cloudflow Share has been created following a request from Hybrid customer Brand Quadergy, one of the leading European suppliers of brand asset management services.

Cloudflow Share will be an add-on to the Cloudflow workspace and will provide the ability to link different Cloud-flow systems to transfer jobs, files, licences, users, workflows. The new soft-ware works with Cloudflow systems that share a database, but also with completely independent Cloudflow systems operating separate databases.This allows the use of lower bandwidth Internet links.

“We’re a long standing customer of Hybrid and are excited at being the world’s first user of Cloudflow Share,”says Erik de Cloe, COO of DSN, a subsidiary of Brand Quardergy. “We were an early user of Hybrid’s PACKZ and have its Cloudflow workspace and Proofscope remote proofing software inuse at our premises in Belgium, Ger-many and Bulgaria. At present we trans-fer files between sites, including those we operate in the UK, France and Czech Republic, using self-developed tools that are triggered by our ERP system.”

Brand Quadergy provides a huge range of prepress services to leading brand names in markets such as retail,pharmaceutical, food and cosmetics. It has created centres of excellence within the group and Cloudflow Share will en-able the easy transfer of digital files to those sites where tasks can be carried out by the relevant experts.

“We work with high resolution files and Cloudflow Share allows the trans-fer of only that part of the file which needs updating,” says de Cloe. “All of this is handled automatically by Hybrid’s software. Another advantage is the ability to move work easily to a site where there is more capacity and with six sites in Europe this should enable significant improvements in efficiency.The new software can also be used with workflows from other vendors.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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