Takara Pac bags award

Winning label printed on MPS press

Takara Pac bags award
Peel-off elements in Cherry Body Soap label

MPS customer Takara Pac was recently named award winner in the Flexo Color Process category of the 2015 L9 World Label Awards competition for their label ‘Cherry Body Soap.’ The winning label of the Japanese company was printed on an MPS full servo 8-color flexo press. Designed with a cartoon fairy-tale effect, the ‘Cherry Body Soap’ label is especially appealing to children with its half diecut stickers (squirrel, butterfly and cherries) which can be peeled off the label and reapplied elsewhere.

With a challenging diecut shape, the label has a narrow band that extends to the top of the product. Printed on PET 35 through delam relam, the label received an application of glue adhesive on the first station, silicon varnish on the second, and the material was glued together with a white 50 substrate on the third station. It was then printed with four
CMYK colors and finished with cold foil gold and UV adhesive on the last print station.

Winners of the 2015 L9 World Label Awards competition were selected from entries in 22 classes including flexography, letterpress, offset litho, combination printing and digital printing technologies. L9 is an alliance of global label associations for the purposes of formulating policies and gathering strategic information in connection with global matters affecting the worldwide label industry. The label competition took place in 2015 and the winners were recently unveiled in 2016.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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