An IppStar Research project again attempts to look at an issue with facts instead of the erratic cut and paste numbers and information available on the internet. We believe that there is no short cut to investing in real primary research – face-to-face interviews with farmers, food traders, food processors, retailers and consumers. The retail food and restaurant industry as well as the food waste collection systems will also have to be considered. As will the important input and ancillary industries of seeds, fertilizers, pesticides, irrigation pumps and pipes and farm equipment. One reads headlines in the better daily newspapers proclaiming that ‘Agriculture in India is suffering while agricultural startups are blossoming.’ The scale of Indian agriculture is said to be Rs. 24.42 lakh crore (US$ 370 billion) out of a total GDP of Rs. 113.5 lakh crore (US$ 1.7 trillion) or approximately 21.5% in the 2015-16 financial year. It is reported that the total Indian food market in 2015 was of the order of Rs. 13.3 lakh crore (US$ 200 billion) of which about…
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