Neopac won European Tube Manufacturers Association awards for plastics and prototypes. Photo: Hoffmann Neopac
Neopac won European Tube Manufacturers Association awards for plastics and prototypes. Photo: Hoffmann Neopac

Hoffmann Neopac, a global provider of high-quality packaging for pharma, beauty, and oral care, has won two awards from the European Tube Manufacturers Association (ETMA).

One award is for producing a sustainable and sleek customer application in present use, and the other is for developing a sustainable solution prototype slated for launch in Fall 2022.

One project in collaboration with Swiss brand Liebwerk for designing a digital print decoration for Neopac’s vegan botanical toothpaste PiceaTube won in the plastics category.

Unlike other packaging solutions, the Picea Tube is the only sustainable tube packaging that allows customers to sense and feel the sustainable material used in the product. The sawdust and uniquely crafted surface offer a tactile experience easily identifiable among competitors.

The Picea tubes are made using the sawdust of spruce trees combined with sugar-based raw material embedded using plastic. Its composition includes 95.8% renewable materials. 

According to a carbon dioxide footprint analysis on the tube, the use of Picea has a significant advantage over traditional polyethylene (PE) tubes. Picea releases 38.9% less carbon dioxide over its lifecycle when compared to PE tubes. Picea tubes have received Ecocert and Cosmos certifications and an EU food grade status.

The product that gave Neopac a win in the Prototypes category was its polypropylene (PP) version of the Polyfoil MMB mono-material barrier tube.

It features a PP laminate that provides protection and facilitates recycling by making the product ready to recycle. Polyfoil MMB PP may have a soft exterior or a shiny metallic body as it is still a prototype.

The PP product series includes recyclable caps, pumps, and applicators. The invention protects the product, is easy to use, and has an aesthetic appeal. It is said to be the first of its kind to get the approval of the EU’s discerning RecyClass sustainability verification organization.

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Naresh Khanna – 12 January 2026

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