The Leela Palace launched ‘Tishya by the Leela’

Bath amenities – 100% vegan and recyclable packaging

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The Leela Palace
Tishya by The Leela bath amenities.

The Leela Palaces, hotels and resorts launch ‘Tishya by The Leela’, the brand’s signature fragrance with an all-new range of exclusively crafted bath amenities. The signature fragrance is inspired by the national flower of our country Kumud or lotus, and the wonder flower – Nilgiri or Neelakurinji that blossoms once every 12 years. Tishya by The Leela celebrates the essence of India and the richness within, with a blend of authentic and inspiring aromas that transport you into an immersive sensory experience.

The Leela is committed to providing its guests with memorable and magical stays, exuding warmth and reverence that stems from the timeless Indian tradition of delighting and honoring guests and curating meaningful experiences. Inspired by the ancient Sanskrit word that describes ‘a sense of joy and happiness’, Tishya by The Leela is a manifestation of this promise. These amenities are 100% vegan, paraben and SLS-free, developed with natural extracts floral fragrances, and come in 100% recyclable packaging

Commenting on the launch, Anuraag Bhatnagar, chief operating officer, The Leela Palaces, hotels and resorts, said, “As a brand that defines the epitome of true Indian luxury. We are delighted to launch our signature fragrance Tishya by The Leela – exclusively available only across The Leela Palaces, hotels and resorts. The Leela is the first Indian luxury hotel brand to have introduced a signature fragrance that truly reflects the brand persona and delivers the brand promise of delighting each guest by curating exclusive, authentic and desirable experiences. We look forward to presenting our guests with this exclusively crafted luxury experience.”

The newly launched signature fragrance and bath and body collection have been conceptualized and executed in collaboration with Kimrica Hunter International, India’s largest manufacturer of luxury toiletries and guest room amenities. With a team of 500 people, an expert panel of scientists, fragrance designers and technicians. Kimirica Hunter International export to 20 countries worldwide and work with luxury hotel groups across the world.

As part of the brand’s sustainability charter and commitment to reducing the carbon footprint, The Leela is working together with Kimirica Hunter International and recycling partners to ensure that each bottle is collected and recycled.

Voted as the World’s Best Hotel Brand by Travel + Leisure USA World’s Best Awards 2021 and 2020, The Leela keeps its guests at the center of everything they do and is committed to providing them with authentic and transformative experiences with the warmth of Indian hospitality.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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