Berlin Packaging acquires Vinkova

The acquisition strengthens presence in Northern Europe

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Berlin Packaging
Berlin Packaging is a supplier of glass, plastic, and metal containers and closures, Photo - Berlin Packaging

Berlin Packaging, a supplier of glass, plastic, and metal containers and closures, acquired on 6th October Vinkova BV important supplier of food products and drink glass packaging solutions, based in Bussum, the Netherlands. With more than 50 years of experience, Vinkova offers a huge range of tailored solutions and products to a large customer base on the Dutch market, boasting solid industry know-how and strong relations with some of Europe’s most important glass producers.

For Berlin Packaging, the strategic joining of Vinkova is the completion of the range offered on the Dutch market, supplementing the innovative plastic and metal solutions and innovative closures already marketed on the territory since 2019.

Berlin Packaging is a global player supplying packaging solutions and services to customers of all types worldwide in all industrial sectors. The company is based in North America, where it has been operating since 1898 and boasts a global footprint that is expanding rapidly, with more than 130 offices and warehouses worldwide.

Vinkova is the eighth acquisition to be made in Europe since 2016. Both companies’ customers and suppliers will benefit significantly from this acquisition and Europe’s most important packaging distributor’s combined operations.

From now on, Vinkova’s customers can enjoy the exclusive design and innovation services guaranteed by Bruni Glass Innovation Center in Italy and by the One-Eleven Studio in the United States of America.

“We are extremely enthusiastic to become a part of the Berlin Packaging family and are certain that this new partnership will benefit our customers, suppliers and employees enormously,” André Rombout, general manager of Vinkova, commented. “We are a solid company and will become even more so”.

“This is great news for our company, and for all our business partners too, adds Ruben van der Zouw, Vinkova’s commercial director. They will all benefit from the strong capabilities the Berlin Packaging Group has to offer. The Vinkova team is ready to start this new chapter in our history.”

“The acquisition of a solid glass packaging supplier in the food & beverage industry allows us to further extend the presence of Berlin Packaging on the European glass packaging market, completing the range of glass-plastic-closure products”, Paolo Recrosio underlined, chief executive officer of Berlin Packaging Europe. “It also offers us huge business opportunities, thereby confirming the validity of our strategy and the consistency of our project”.

“In addition to consolidating our positioning in Northern Europe, this acquisition allows us to support customers of all sizes and from all market segments, strengthening our commercial relations and the range of extremely high-quality services”, declared Bill Hayes, chief executive officer and president of Berlin Packaging.

Entirely in line with the Berlin Packaging acquisitions strategy, the workforce and structure of Vinkova will not change in any way — all employees will remain with the company, as confirmation of the growth and development objectives in Europe.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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