Syntegon update on home product packaging

Wet wipes, air fresheners, tissues and insect control products ensure freshness, hygiene, and health on a daily basis. But first, they must find their way from the manufacturers to the consumers. Robust and attractive secondary packaging plays a decisive role. Bernhard Vaihinger, product manager for case packers at Syntegon Technology, explains which key factors need to be considered in the packaging process – and how the company is responding to current market trends. Do home products have a common denominator, especially with regard to secondary packaging? Vaihinger – They do. Whether manufacturers introduce shampoo or adhesive strips to the market, they all want to sell their products. Packaging takes on a double role – first, it has to make sure that products arrive at supermarkets, drugstores, and shops unharmed and in good shape. Second, products should also attract consumers’ attention trough an appealing look at the point of sale, especially in high-wage countries like Central and Western Europe. Display or tray packaging in particular highlight the product brand and encourage consumers to purchase them. At…

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