Bisleri wins ET’s iconic brand of the year award

The 3rd edition of the ET Iconic Brands of India

Bisleri wins ET’s Iconic Brand of the Year Award

Mumbai headquartered Bisleri International, has been recognized by The Economic Times as one of the most’ Iconic Brands of India’, for 2020. The award ceremony that was held virtually this year celebrated the best of home-grown indigenous brands of India and their exceptional growth stories.

With a legacy of over 50 years, Bisleri is one of India’s most trusted brands and the market leader in drinking mineral water. Having a strong presence of 135 operational plants and a strong distribution network of 3000 Distributors & 5000 Distribution trucks across India and neighboring countries, Bisleri claims to stand true to its promise of providing safe, pure, and healthy mineral water to consumers. Bisleri’s diverse portfolio of brands includes – Bisleri Mineral Water, Vedica Natural mountain water from the Himalayas, Bisleri Soda and carbonated fruit drinks like Fonzo, Spyci and Limonata.

3rd edition of the ET Iconic Brands of India

The 3rd Edition of the ET Iconic Brands of India showcased successful brands, outlined the DNA of the legendary brands, and took a deep dive into what has made them stand out and what they are doing as an ongoing process to live up to their iconic status.

Speaking about this achievement, Ramesh J Chauhan, chairman, Bisleri International, said, “I wish to thank the people of India for the trust they have placed on us over the last 50 years. The consumers are at the heart of what we do and have made Bisleri a truly iconic brand over the years. Bisleri has become a symbol of trust and purity and has been a household name for many years only because of the love and support we have received from our consumers.”

Over the years, Bisleri has connected and engaged with the consumers at a personal level, prioritizing their needs, and becoming a part of their journey, by addressing any gaps between the expectations and services provided. Bisleri has maintained the reassurance of providing the safest drinking mineral water with its relentless commitment to the quality and health of the consumers.

According to the company, every product innovation made over the last 50 years has been made prioritizing the safety and convenience of the consumers. Bisleri was the first to introduce a breakaway seal in the country in 1997, went on to become the industry’s benchmark for purity and safety. It was among the first ones to launch the 500ml pack size for the convenience factor and among the first brands in India to print its label in 14 languages.

To distinguish itself from other spurious brands and the clutter of other packaged water available in blue, Bisleri changed its identity from blue label to green. To cater to the increasing demand for mineral water on account of the Covid-19 crisis, it enabled an eCommerce platform as part of its many direct-to-home initiatives.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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