Amazon uses AR to bring your Halloween pumpkin to life!

Keeping up the Halloween theme, Amazon USA has got in on the act with limited-edition boxes meant to engage consumers while bringing attention to its environment-saving initiatives. The boxes feature a large white pumpkin on the side that consumers can draw on. Then, using Amazon’s augmented reality (AR) app, consumers can scan the QR code with their smartphone camera to see their customized pumpkin drawing come to life, similar to Snapchat’s AR filters. Amazon is taking advantage of the fear fest ahead of its Prime Day annual promotion and is already shipping orders using the pumpkin packaging. Users scan a QR code on a box to bring up a customizable AR version of the object, which will stay on your phone’s camera as they move around. The app’s screenshots in the App Store show that boxes might offer different activities. Scanning the QR code could make a small AR corgi dog jump out to play or turn your shipping box into an AR car. There’s also an option to color a face on a pre-printed…

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