Haircare brand deploys Systech’s anti-diversion technology

A global, fashion-forward manufacturer of haircare, cosmetics, and personal care products had a new prestige line scheduled to rollout in Spring 2018—all at a significant risk of diversion. The brand recognized the need for an anti-diversion strategy in its launch plan to secure the supply chain. According to Systech, these high-value products were prime targets for diversion. Without a brand protection solution in place, the brand would be exposed to financial risks and diminished reputation if products leaked out to unauthorized distributors—ending up at brick-and-mortar and e-commerce retailers at reduced prices. It was time to implement a cost-effective solution before the rollout to authenticate individual products, prevent revenue loss, secure the supply chain, and maintain the integrity of validated results. These needs drove the brand’s decision to partner with Systech, the global leader in supply chain security and product authentication. The US-headquartered Systech offers digital product authentication and traceability solutions to combat counterfeiting, prevent diversion, and meet regulatory compliance. Built on decades of experience as the leader in pharmaceutical serialization, our comprehensive brand protection suite…

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