Kiefel wins Red Dot Award for HMI

Modular and smart visualized HMI for Kiefel packaging machines

Red Dot Award
Kiefel receives Red Dot Award for 'Best Interface Design' 2020. Photo - Kiefel

Kiefel receives the Red Dot Award for “Modular and smart visualized HMI for Kiefel Packaging machines” in the category Brands and Communication Design 2020. On top, the HMI (Human Machine Interface HMI) was even rewarded with the “Red Dot – Best of the Best”.

The Red Dot Award is an internationally well-known badge for high-quality composition and design. The “Red Dot – Best of the Best” is an award for outstanding design. Seventy-six projects – a tiny fraction of the 6,992 contributions in 2020 – have been awarded the “Red Dot – Best of the Best”. The Red Dot Awards committee chose the best contributions under this year’s slogan “In search of good design and creativity”. The selection was based on three distinct evaluation guideline categories – Originality & Creativity, Design Quality & Innovation, and Comprehensibility & Emotional Significance.

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Kiefel team

With this award, the committee recognizes the ingenuity and creativity of Kiefel and its strong team. The HMI was first presented at the K Show 2019 in cooperation with CaderaDesign, an industrial and user-interface-design specialist.

Kiefel’s machine-visualization HMI

Unlike any other system, the Kiefel designed machine-visualization HMI claims to simplify even the complex machine-data, offering an appealing, well-structured, and user-friendly interface. According to the company, the intelligent HMI – on a panel directly attached to the machine itself – displays the status of the whole system and its current processes. This includes the forming process with clear diagrams and animations, which reduce the initial training time drastically. Illustrations and animations make the complex thermoforming adjustment process much more intuitive.

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The new and intuitive Kiefel-HMI

A predefined system of colors and shapes helps with input and monitoring of machine parameters and troubleshooting. Results are immediately visible and verifiable. Adjusters are additionally supported by bottlenecks’ visual representation and are notified which machine parts can be optimized.

Kiefel owns the Dutch thermoform toolmaker Kiefel Packaging BV and the Austrian company Kiefel Packaging GmbH, a supplier of tools and automation solutions. Kiefel GmbH develops and produces high quality machines for processing plastics, bio-based materials and natural fibers. Its customers include well-known manufacturers from the automotive, medical engineering, refrigerator and packaging industries. Kiefel has a global presence with its sales and service branches in the USA, France, the Netherlands, Russia, China, Brazil, Indonesia and India, and its sales partners in more than 60 countries.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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