Virtual Krones showroom going online

A virtual showroom that went online on 30 November

The virtual Krones showroom serves as a communication platform, intended to maximise customer interfacing not least in times of travel restrictions and cancelled trade fairs. Photo - Krones

The virtual Krones showroom serves as a communication platform, intended to maximize customer interfacing, not least in times of travel restrictions and canceled trade fairs, says Krones.

Virtual interaction instead of in-person meetings — particularly during the current coronavirus pandemic, new forms of communication is increasingly gaining in perceived importance. This applies to our private lives and Krones’ sales operation that has to do without trade fairs and may visit clients only to a minimal extent. To offer a platform for talking to our customers, Krones had already set up a digital trade fair stand in mid-April 2020 for the interpack while simultaneously working on a more comprehensive solution: a virtual showroom that went online on 30 November and contained 3D models of machines.

It is possible to virtually walk through these models – an advantage that is particularly manifest when it comes to the recycling line for PET and polyolefins, the Krones MetaPure. Whereas in shopfloor reality, such a line measures several hundred square meters, any client interested can now view it online from all angles and even enter it without having to travel, it said.

However, Krones uses the showroom not only to replace its presence at individual canceled trade fairs; the showroom is likewise intended to serve as a maximally lasting communication platform in the long term. Besides the 3D models, it also includes its conferencing tool, enabling clients to have an online, face-to-face conversation with their contact person in Sales to find out more about the Krones portfolio. Clients can register online.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here