Virtual Krones showroom going online

A virtual showroom that went online on 30 November

The virtual Krones showroom serves as a communication platform, intended to maximise customer interfacing not least in times of travel restrictions and cancelled trade fairs. Photo - Krones

The virtual Krones showroom serves as a communication platform, intended to maximize customer interfacing, not least in times of travel restrictions and canceled trade fairs, says Krones.

Virtual interaction instead of in-person meetings — particularly during the current coronavirus pandemic, new forms of communication is increasingly gaining in perceived importance. This applies to our private lives and Krones’ sales operation that has to do without trade fairs and may visit clients only to a minimal extent. To offer a platform for talking to our customers, Krones had already set up a digital trade fair stand in mid-April 2020 for the interpack while simultaneously working on a more comprehensive solution: a virtual showroom that went online on 30 November and contained 3D models of machines.

It is possible to virtually walk through these models – an advantage that is particularly manifest when it comes to the recycling line for PET and polyolefins, the Krones MetaPure. Whereas in shopfloor reality, such a line measures several hundred square meters, any client interested can now view it online from all angles and even enter it without having to travel, it said.

However, Krones uses the showroom not only to replace its presence at individual canceled trade fairs; the showroom is likewise intended to serve as a maximally lasting communication platform in the long term. Besides the 3D models, it also includes its conferencing tool, enabling clients to have an online, face-to-face conversation with their contact person in Sales to find out more about the Krones portfolio. Clients can register online.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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