Kurz India, the embellishment specialist known for thin-film technology and hot stamping foils for metallic and gold effects, is at Loupe India 2026 from 29 October to 1 November at Greater Noida’s India Expo Centre.
“Our association with Loupe is global, and we have been participating in all the major exhibitions across the globe. We expect the same level of efficiency and proficiency here in India,” Kurz India CEO Jitender Pal Singh told Packaging South Asia in a mid-October visit to tbe comapny’s Noida office.
“Kurz is a market leader, and our Silver Line portfolio is the one product that goes across the globe. Our endeavor has always been to provide the same best quality products and services to all customers in India. In terms of cold foil, our product portfolios are already available in the country.”
New developments are showcased to Indian customers in real-time by Kurz. “At Loupe India, we plan to carry forward what we showcased in drupa [and Barcelona] and to re-emphasize that Kurz is bringing new products and technologies to the market. Our emphasis will always be to provide sustainable solutions. At the same time, Silver Line is a big concept that we want to showcase, and there are some new ranges of products available for looping applications,” he added.
The 60-degree box concept – premiumization
Kurz’s tagline for major shows is, ‘Rethink what’s possible!’ Essentially, it does this by providing new options and solutions to the market that can be ultimately used by designers, brand owners, and converters to further enhance the appeal and premiumization of their labels or cartons.
The 60-degree concept of cartons is meant to help designers. “It is not just the job of designers to come up with new ideas. If we, as a pioneer of technology in the industry, can support and help them, we will be more than happy to do that. And that is the concept of coming up with the 60-degree box concept.”
Dream Composer for design & embellishment
Dream Composer is a software solution for real-time product design for brand owners, and particularly for designers. Singh said though there are plenty of design software programs in the market, Dream Composer is designed by Kurz to support the embellishment part in the designing of a carton or box.
“With this software, you can do real-time testing of how the end product will look, how lighting effects are reflected in designs and shapes, and share these in real time with the brand owner or end customer. The real-time feedback can be used for prototype building or mass production,” he said. The transition becomes faster. No other software includes basic design with embellishment solutions in one go.
Major customers have bought Dream Composer, which is already provided to a few of Kurz India’s bigger customers. “We are providing in-house training to their designers on how to get the best use of the technology because knowing the software is one thing and its best in applications is another thing. Kurz has the facility of designing for customers if required on a need basis,” he said.
“This is a value addition we want to give to the customer. The idea is to provide the best tool to the customers so they can utilize those tools and make their end product the best in the world.”
Expanding digital foiling machinery in India
Singh says, digital is only a complement to conventional printing. “The main USP of digital is customization and shorter runs, which are not viable with conventional printing. Considering the volumes that we have in the printing industry, the majority of the volumes will continue to go with the conventional technology.”
In the Indian market, where many new consumer brands are arriving, there is demand for shorter runs and customization. “For these, our digital solution becomes a right fit for conventional printers,” he says. “The digital solution is always an add-on to conventional printing solutions, and it will just enhance the converters’ competitiveness in the market.”
Speaking about price sensitivity for consumables, Singh explains, “Customers are price sensitive not only in India, but everywhere across the globe. Each customer wants the end raw material, which in our case is the transfer film, at the cheapest rate.”
Digital transfer metallization will always be more premium and expensive compared to conventional because of the scale of operations. “If we compare the features and the benefits we provide and the quality and the service that we provide, we are much more competitive than any other product available in the market.”
The 6-micron shift
Sustainability is fundamental to Kurz, for providing the right, best, sustainable, clean products in the market. “A significant R&D investment was required to introduce a product that can reduce carbon footprint, and we succeeded in our globally patented reduction of polymer-based film thickness from 12 microns down to 6 microns,” he said.
“As a thumb rule, since it reduces the thickness of a polymer by 50% or, in terms of cold foil, by 40%, from 10 to 6 microns, it is a direct reduction of the overall polyester thickness. You can say that we are reducing the carbon footprint by nearly 50% in that sense.”
From the customer’s point of view, the customer benefits from a longer runtime without stops. In the same length or same size roll, she gets nearly double the length of material. Fewer stoppages, more runtime of the machine, with less energy and labor lead to higher productivity and competitiveness.
Recyclability concerns
Kurz products are 100% recyclable and chemical-free in terms of deinking, Singh says, adding it has the required certificates proving that the raw materials used are basically 100% free from any toxic ingredients. Kurz has a concept in Germany called Recosys, where it is already picking up the waste material from its customers and recycling it in a controlled environment in its zero-emission factory for producing reusable granules to be used in making new products.
“Our long-term plan is to bring the Recosys technology into India as well. We are working on that technology, but there is no clear timeline on when we will do this. However, from the concept of meeting the regulatory norms, we are already complying with all the PPWR norms,” Singh shared.
Anti-counterfeiting solutions
Banknotes or currency notes are the most secure products globally, Singh said, adding Kurz is already pioneers providing these high-security solutions to multiple suppliers, including Euro currency notes. “We bring that knowledge to the mass product range also, even when for labels or cartons or packaging, where the customer needs are not at the very high level of security as for banknotes, but still require a decent level of security and also decoration.”
(Packaging South Asia is releasing a Loupe India special issue on the show’s opening day, 29 October, 2026. We invite participants to contribute to this issue – a comprehensive guide to the show. Contact us for previews, on-the-ground coverage, video interviews and ads. Write to Mohit Tyagi at mohit.tyagi@ippgroup.in)
