Mars partners with Sabic & Huhtamaki to support a circular economy

Mars to include food-grade recycled plastic in pet food packaging by 2021

Photo - Mars

Mars has announced that it will incorporate recycled polypropylene plastic into the primary packaging for some of its popular pet food brands. For Mars, this marks an essential step in its efforts to reduce virgin plastics use across its packaging portfolio, to do its part to build a circular economy where no packaging becomes waste.

Through its partnership with global packaging supplier Huhtamaki and petrochemical leader Sabic, Mars will use recycled plastic manufactured using an advanced recycling process for its pet food packs. Due to this process, the packs will not feel different from those made with traditional virgin plastic. Still, they will have the added benefits of including recycled material coming from previously used plastic products.

The recycling approach used by Sabic to make its certified circular polypropylene is said to be one of the only solutions currently available that can take mixed, used plastic that is otherwise hard to recycle via traditional recycling routes and to transform them back into plastic suitable for new food-grade recycled packaging. Mars is piloting this in Europe in 2020 and will increase volumes used into 2021, with ambitions to expand the use of recycled content to other brands.

Barry Parkin, chief procurement and sustainability officer at Mars, said, “Plastic packaging littering our land and oceans is not acceptable, and at Mars, we are committed to helping address this problem. We need to reduce packaging we don’t need, redesign the remaining packaging to become circular, and invest in closing the loop to help scale up recycling systems.

“Through our partnership with Huhtamaki and Sabic, we will test-and-learn, progressively scale up recycled plastic content in our packs, and ultimately help drive circular packaging systems.”

The recycled material is certified under the ISCC PLUS (Institute of Sustainability & Carbon Certification) scheme that uses a “mass balance” approach. This widely recognized international sustainability certification scheme verifies the quality and authenticity of the recycled material along the supply chain from feedstock to the final product.

The partnership comes as part of Mars’ Sustainable Packaging Plan and ambitions to use 100% reusable, recyclable, or compostable packaging by 2025. Using advanced recycling technology will be an instrumental part of using 30% recycled plastics and reducing virgin plastic use by 25%.

Charles Héaulmé, president and chief executive officer of Huhtamaki, said, “We are fully committed to playing our part in building a circular economy across the value chain and partnering with others to do so. Our strategic partnership with Mars and Sabic is a great example of how collaboration can result in breakthroughs that deliver significant progress in our journey to designing 100% of our products to be recyclable, compostable or reusable by 2030. This new flexible packaging structure with recycled food-grade plastic is an important milestone on our journey towards achieving more than 80% of raw materials we use to be either renewable or recycled.”

Mark Vester, Global Circular Economy leader at Sabic, said, “We are proud to show how this collaboration with Mars and Huhtamaki reflects our trust and willingness for innovation and a shared constructive and pioneering spirit. At Sabic we are committed to developing new solutions to meet our customers’ demands for increasingly sustainable solutions. Sabic’s certified circular products from our Trucircle portfolio offer a carbon footprint reduction of 2kgs of CO2 for every kilogram of polymer produced diverted from incineration. Only through partnerships such as this can we prove the commercial viability and sustainability contribution of advanced recycling processes to help confront the challenges our society is facing today.”

This work is part of Mars’ mission and responsibility to help create a healthy planet on which all people can thrive – a belief that’s at the heart of the Mars’ US $ 1 billion Sustainable in a Generation Plan.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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  1. We are looking effectiveness recycle solution for our industrial waste, Post Consumer Recycle waste and different types of Flexible Laminates.

    Please support to us for share the details of plant engineering and plant size or capacity.

    Awaiting your positive response and thanks in advance.


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