100% compostable, anti-leak, high rigidity containers by Chuk

Chuk introduces bagasse-based packaging for food delivery

100% compostable, anti-leak, high rigidity bagasse-based packaging containers by Chuk. Photo Chuk

India’s compostable tableware brand, Chuk, has recently launched 100% compostable, bagasse-based food delivery solutions. The sustainable food delivery solutions will cater to the entirety of the food delivery ecosystem, including QSRs, dark kitchens, delivery kitchens, and cloud kitchens.

With two years of industry research and extensive design and function experimentation, the compostable containers have been developed in various sizes – 350 milliliter, 500 milliliter, 750 milliliter, and 1000 milliliter. Each container is expertly designed with lids to prevent spillage and facilitate a superior customer experience.

The food delivery space is currently dominated by plastic containers, which disturb biodiversity and choke the environment. With its latest innovation, Chuk is bridging a gap by bringing forth sustainable alternatives to single-use plastics for adoption by the food service sector. With the new category launch, Chuk will be able to access a wider customer base by leveraging key distribution channel partners deployed across major states and capitals to develop a robust supply network”.

With an aim to sell 8-10 million units per month, Chuk envisions revenue growth to the tune of 60% month-on-month with 50% overall revenue growth from delivery and dine-in domains. In the upcoming financial year, Chuk intends to unlock a 3-4-fold increase in revenues.

Speaking on the launch, Amit Sharma – Business Unit head, Chuk said, “After consolidating a leadership position in the QSR space with dine-in products, launching delivery solutions was the next natural progression for Chuk. We have seen incremental demand for compostable, eco-friendly delivery options from our cloud/dark kitchen and QSR partners. The new solutions will help them, and other industry players move away from single-use plastic while strengthening our relationship with them. 

“Chuk prides itself on its innovation-focused vision and continuous evolution of products and services for our customers and partners. It is through continuous innovation that we have solidified our stance at the forefront in the segment while solving customer problems and offering specific solutions. We look forward to helping our partners achieve their sustainability goals and delivering immense value to them through our latest launch.”

Chuk is said to have been riding a steady wave of success, with 20-25% month-on-month growth in revenue and sales. After a stellar year, the brand is looking forward to doubling its revenues viz-a-viz last year. With its latest innovation, it intends to capture the lion’s share in the market, particularly in the QSR and HORECA space. It is also looking to launch a factory catering solely to its new sustainable food packaging category.

Launched in 2017 in Ayodhya, Chuk is a 100% compostable & biodegradable tableware brand that uses agri-residue to produce toxin-free products as a perfect alternative for plastic tableware. Through its unbleached, eco-friendly, carcinogen-free, and hygienic range of products, the brand aims to positively transform the catering and food ecosystem by setting it down the greenway.

Apart from being microwaveable, ovenable, and freezable, each of the brand’s FDA-approved offerings boasts a sturdy and elegant design. It is this dynamic modularity that makes Chuk and its product globally recognizable. The brand builds on the rich legacy of its parent company, Yash Pakka (YPL), which has more than 35 years of experience in pulp manufacturing. The primary target demographic includes players in the catering and food ecosystem. These include quick service restaurants (QSRs), restaurants, cafes, hotels, food festivals, institutional catering, party caterers, among others. The brand’s current production capacity is a remarkable 1 million pcs per day. Moving ahead, it aims to ramp up its capacity utilization to 65%-70% within the current fiscal.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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