Watson’s launches children’s water, featuring an Aptar Sport Cap

As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly, and children’s water are hitting store shelves. According to a report by UK food consulting company Zenith International, children ages zero to 14 years account for 26% of the world’s population, and by 2021, the market for children’s water is expected to grow by 7% per year, with great potential for children’s water in terms of scale. Packaging innovations A survey of more than 5,800 students by the Chinese Center for Disease Control and Prevention found that 65% failed to meet the recommended level of drinking 1,200 ml of water in a day. Creating a subdivided product to appeal to children, and match their drinking habits is key to support this category’s growth, which largely depends on packaging innovations to reflect the difference, and enhances the experience. Recently, Watson’s, a well-known domestic pure water brand, launched a purified water product in line with children’s drinking habits. It features innovative packaging with…

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