When I talked to Venugopal Nair on the phone a couple of weeks ago, he was almost apologetic about having entered packaging which he doesn’t yet find as fascinating as commercial printing. He says there are two kind of people – romantics and rationalists and that he, being a romantic loved and enjoyed being a commercial printer in Kerala – a place of kindness, and good medicine and not just literacy but where the citizens buy and read books. Born and brought up in Mumbai he threw up a lovely job there and went to Kerala thirty-five years to start a print business in Kochi. He found success and joy in commercial printing and in our brief conversation on the phone he said that since becoming a packaging printer he misses seeing the smile of an author or publisher receiving the first copy of a well-printed and bound book. Although commercial printing was and is threatened everywhere, according to Nair, in Kerala it was expected to continue for a good while longer – perhaps another…
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