hubergroup strenghthens profile with a brand new image

The website with a fresh look: personal, intuitive & customer-oriented

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hubergroup
hubergroup has built a new intuitive website

hubergroup is a traditional family business. With over 255 years of company history, it is rich in experience and know-how. In order to position itself even better for the future, the printing ink manufacturer has taken a number of measures such as a relaunch of its website and further development of the logo. These are now visible and tangible for the customer.

New website with a personal touch

hubergroup has a new online presence. The site is based on a revised corporate design, which is significantly streamlined in its look and thus gives the website a fresher and more modern look. The dominant color is reflex blue. As hubergroup is the last big manufacturer of the pigment alkaline blue, the printing ink specialist has given it more weight in the course of the redesigns.

Customers will benefit from the new website, as the newly designed product finder will help them find solutions even more quickly and clearly. One of the facts that customers appreciate about hubergroup is the intensive, personal contact they have with the company. As a result, the website now features individual contact persons for each country, so that customers worldwide can contact the appropriate competent local advisors directly with their specific requirements.

With the new website, the printing ink manufacturer presents itself in a much more approachable way. The visual language has become more personal and emotional, with hubergroup relying exclusively on its own employee portraits in the design, thus emphasizing authenticity.

To reflect the global nature of a world market leader, the content is available in a large number of national languages of the hubergroup locations and has been optimized for mobile use in line with today’s standards.

Global orientation – also in the logo

The corporate logo is the central element of a brand. It is unique, unmistakable, and represents the heart of a company. As hubergroup, with over 30 locations worldwide, continues to grow in an integrated manner across its global footprint, this is also reflected in the new logo. hubergroup is a company that offers its customers around the world consistently high product quality and service standards. The group functions as a unit, which is now also visually represented in the new logo.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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