Avery Dennison acquires Catchpoint

Helps AD to fulfil two main 2030 sustainability goals

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Avery Dennison
Avery Dennison acquires Catchpoint. One step ahead on the 2030 sustainability goals. Photo Avery Dennison

Avery Dennison on 17 March 2022 announced it has acquired the linerless label technology developed by Catchpoint, a UK company based in Yorkshire, England.

The purchase covers Catchpoint’s patents, brand, trade secrets and know-how. Arrangements have been made to ensure the continued support of the Catchpoint team. Under the agreement, Avery Dennison will honor Catchpoint’s existing commercial agreements.

“With the acquisition of Catchpoint, Avery Dennison will have intellectual property that helps us fulfill two of our main 2030 sustainability goals – to deliver innovations that advance the circular economy, and to reduce environmental impact in operations and technology,” says Noel Kasmi, vice-president of marketing, Avery Dennison Label and Packaging Materials EMENA. “As we are pushing to make linerless labels available widely to our customers, this technology will help us move more quickly, enabling sustainable and cost-saving solutions to reach our customers around the world more rapidly. This is world-class technology that will deliver real benefits to our customers and the environment.”

A key strategic priority for Avery Dennison is to innovate in the area of more sustainable product solutions. Linerless labels are one area of opportunity in this area, with the potential not only to reduce liner waste but also related production and transport costs as well.

“We are excited for Avery Dennison to be acquiring our technology with the intent of making its products more sustainable. Combining our technology with Avery Dennison’s scale, market position and industrial know-how represents an amazing opportunity, a worthy destination for our journey to bring linerless labelling to the market,” said Mike Cooper, business development director of Catchpoint.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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