Global Recycling Day 2022 – Champions at forefront of 3Rs

The day is known for bringing more awareness about the environment

Green champions took the pledge to adopt 3Rs – Reduce, Reuse and Recycle on Global Recycling Day 2022
Green champions took the pledge to adopt 3Rs – Reduce, Reuse and Recycle on Global Recycling Day 2022

Global Recycling Day is celebrated annually on 18 March – a day devoted to bringing more awareness around how recycling is an obligatory solution to an environmental challenge for the future of our planet. With the commitment to bring more awareness around the importance of recycling and preserving our natural resources, several individuals and organizations have been working on bringing in behaviour change and moving towards a recyclable ecosystem to create a circular economy further.

Champions took a pledge for sustainability on Global Recycling Day

Wasted 360 Solutions – It is a 360 Solid Waste Management Solutions environment service, regularly working to create consumer awareness about recycling of used beverage cartons. It recently launched a campaign, ‘Take Me Back’ in collaboration with Tetra Pak. The first of its kind carton collection initiative, Take Me Back, aims to create consumer awareness about recycling used beverage cartons, collecting used cartons, recycling them into useful items, and donating to lesser-privileged communities.

The Kabadiwala – A well-known local waste management venture The Kabadiwala is a doorstep service that intends to help people sell their household junk like old newspapers and scrap material. Consumers who wish to sell their used cartons can do so by booking a pick-up through The Kabadiwala App or the website and be paid for their waste in return.

RUR Greenlife – Led by Monisha Narke, chief executive officer, the organization is actively working to educate people and encourages them to adopt greener practices. RUR designs, builds, trains and installs customized turnkey waste management solutions for homes, schools, organizations that are sustainable by recycling cartons.

Waste Warriors – Waste Warriors is a waste management NGO working to build sustainable, affordable, and replicable Solid Waste Management models in the city of Dehradun, Dharamshala, and the rural forested landscape around Corbett Tiger Reserve. In collaboration with Tetra Pak, Waste Warriors help increase the collection of used beverage cartons (UBCs) and raise awareness among the waste-picker community and the value they can derive from collecting UBCs selling them to a recycler. In 2021, Waste Warriors installed a bench and a table made of recycled Tetra Pak cartons at a Dehradun Zoo to raise awareness about the segregation of waste at source and recycling.

Tetra Pak and Finish Society partner to increase collection and recycling of used carton packs
Woman collecting the plastic wastes

Finish Society – A waste management NGO working to promote sustainable and equitable development of sanitation, hygiene and waste management sector in India by generating awareness along with economic incentives, which will further help the lives of both rural and peri-urban households

Consumers can visit the website of these respective entities to gather more information on their work and how to contribute to it. It has become highly imperative for all of us to move towards a recyclable ecosystem and create a circular economy in the current environment. This Global Recycling Day, let us all pledge to adopt 3Rs – Reduce, Reuse and Recycle for the betterment of planet earth.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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