Tetra Pak launches its new ‘Go nature Go Carton’ campaign

It aims to draw people’s attention towards climate change

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Tetra Pak has launched a paper-based package to promote sustainability
Tetra Pak has launched a paper-based package to promote sustainability

Tetra Pak, a world-leading food processing and packaging solutions company, is acknowledged for its commitment to environmental sustainability. On this journey towards building a more sustainable planet, Tetra Pak India has launched the ‘Go nature Go Carton’ campaign to draw attention towards climate change and the company’s efforts to address these issues through sustainable products and solutions.  

The company aims to create the world’s most sustainable package, made solely from responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral. With clear goals for a sustainable future that include 100% renewable packages by 2030 and carbon neutrality by 2050, this campaign shares the steps being taken on this journey.

Tetra Pak will develop a new sustainable food package

Ashutosh Manohar, managing director, Tetra Pak South Asia
Ashutosh Manohar, managing director, Tetra Pak South Asia

Ashutosh Manohar, managing director, Tetra Pak South Asia, says, “By 2050, the world’s population is predicted to reach 9.1 billion, which will require 70% more food availability. Packaging helps keep food safe, nutritious, and available. And, with 33% of food lost or wasted each year, high-performance packaging plays a critical role in today’s global food delivery system. We believe that sustainable food processing and packaging solutions can make a difference, feeding a growing population while helping mitigate climate. With Go Nature Go Carton, we are accelerating our mission to create the world’s most sustainable food package.”

Tetra Pak’s journey to develop a new sustainable food package includes increasing the use of materials that reduce the impact on nature, thereby increasing the paper-based and plant-based content in Tetra Pak’s packages. This also includes sourcing raw materials in a way that protects biodiversity and natural environments. Tetra Pak is also focused on increasing recycling supported by a robust collection, sorting, and recycling infrastructure.

The company asserts that it is critical to look beyond just the end-of-life impact of packaging. “To assess the environmental impact fairly, we must consider the entire life-cycle from sourcing to production, distribution, and end-of-life. Only through a holistic environmental approach that considers radical decarbonization of materials can we truly reduce the impact on the planet,” adds Ashutosh.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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