Tetra Pak & Elvir join forces

Manufacture carton packages using certified recycled polymers

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Tetra Pak
Tetra Brik Aseptic 1 liter Slim carton package, complemented by HeliCap 23 cap solution. Photo Tetra Pak

Tetra Pak, in partnership with Elvir, a subsidiary of Savencia Fromage & Dairy – a world-leading milk processor – has become the first carton packaging player in the food and beverage industry to launch a cap using certified recycled polymers.

This move marks a key step in both companies’ progress towards circularity. By helping to find an economically sound use for plastic waste and responsibly sourcing raw materials, Tetra Pak and Elvir continue to minimize their dependency on virgin, fossil-based resources.

Elle & Vire chose the HeliCap 23 cap solution to complement its cream products, which are distributed in Tetra Brik Aseptic 1 liter Slim carton packages. This one-step resealable screwcap is manufactured at Tetra Pak’s Châteaubriant plant in Loire-Atlantique, France – a site that has been awarded the Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification and boosted by a EUR 100 million (approximately Rs 845 crore) investment to accelerate the transition to the production of tethered caps. The HeliCap 23 cap offers consumers ease of opening and features a clearly visible tamper evidence ring, providing reassurance that the product hasn’t been opened before.

Tetra Pak
Chakib Kara, managing director France & Benelux at Tetra Pak. Photo Tetra Pak

Chakib Kara, managing director France & Benelux at Tetra Pak, commented, “We are extremely proud of the work being done alongside Elle & Vire. Both teams are inspired and motivated by a shared commitment – to develop more sustainable food systems. Together, we are contributing to making recycling more economically viable, while addressing increasing consumer preference for responsible companies. Comparative studies show that, already today, our paper-based carton packages have a lower carbon footprint than alternative options, such as glass, plastic, or metal packages. Deploying cartons integrating attributed recycled polymers represents a key step in our journey towards the ultimate sustainable food package, one that is fully made of responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral.”

Tetra Pak
Annick Renou, Global Marketing director at Elvir. Photo Tetra Pak

Annick Renou, Global Marketing director at Elvir, added, “By adopting caps which integrate attributed recycled polymers, Elle & Vire is a pioneer in circularity. Based on recent research, approximately three in four French consumers are concerned with environmental issues, and the same number says that their purchase intention increases if a brand is addressing sustainability issues. We are pleased to be benefiting from Tetra Pak’s expertise and ability to provide such an innovative and environmentally sound packaging solution. I am sure this will strengthen our leading position in the cream market while meeting the increasing expectations of our consumers.”

The new caps using attributed recycled polymers are manufactured under the RSB chain of custody attribution method. This means that the plastics are made of a mix of recycled and non-recycled materials, with the corresponding mass of recycled materials tracked throughout the Tetra Pak supply chain. This is verified by a third-party auditor according to the RSB Chain of Custody Procedure, which forms part of the RSB Advanced Products certification.

Tetra Pak
Marco Marchetti, vice president Packaging Materials, Sales and Distribution Solutions at Tetra Pak. Photo Tetra Pak

Marco Marchetti, vice president Packaging Materials, Sales and Distribution Solutions at Tetra Pak, concluded, “As a signatory of the Ellen MacArthur New Plastics Economy Global Commitment, Tetra Pak has pledged to incorporate a minimum of 10% recycled plastic content on average across carton packages sold in Europe by 2025. Having listened to Elle & Vire’s demands and activated our ecosystem of innovative partners, such as INEOS and RSB, who are helping us to move away from virgin, fossil-based resources, we are now one step closer to reaching this goal.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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