Cardbox Packaging acquires Valuepap

The acquisition to add value to the company’s product portfolio

Cardbox Packaging acquires Valuepap
Management team (left to right): Klaus Hockl, Bernhard Astner, Hans Pridal, Roland Schöberl, Michael Kübeck

The Cardbox Packaging Group, which has locations in Austria, Serbia, Czechia, and the USA, announces the acquisition of packaging company Valuepap GmbH, founded on 17 October 2015; closing will conclude on 31 December 2021. For almost a year now, Valuepap GmbH and its 18-strong workforce has been based at the Cardbox Packaging location in Pinkafeld, producing paper cups with a  sustainable barrier coating designed primarily for the ice cream, honey, and dry foods market segments

Managing director of Cardbox Packaging Holding, Klaus Hockl (MA), explains the reasoning behind the transaction as follows: “The acquisition of Valuepap is yet another significant milestone in the company’s history, allowing us to implement both markets and production-related synergy effects. The acquisition, which is currently underway, is the logical consequence of our year-long collaboration, which has been both innovative and fruitful.” 

“In addition to our own innovative, environment-friendly barrier solutions, the paper cups themselves are also the perfect addition to our own product range of sustainable solutions, such as the eco tray or the cardboard spoon.” 

In the future, founder and former majority shareholder Hans Pridal will assume responsibility for the “Sustainable packaging solutions” product division within the Cardbox Packaging Group and, together with the Cardbox Packaging team, will ensure that the integration of Valuepap into the Group is seamless. 

Cardbox Packaging focusing on sustainable packaging

Within the Cardbox Packaging Group, the Pinkafeld location has greater responsibility for developing and processing sustainable packaging. “Thanks to its specialization, Valuepap GmbH has become a key player in the European paper cup industry over the years, and we are delighted that we can write the next chapter in this success story as part of the Cardbox Packaging Group. Integrating Valuepap into the Cardbox Group is the next logical step on our journey together and guarantees that Valuepap’s long-term growth strategy is implemented in the best way possible,” says Hans Pridal, Valuepap GmbH’s founder and majority shareholder.

“Together, we will advance sustainable packaging solutions even further and, with our innovative barrier solutions, open up yet more market segments for sustainable cardboard and paper packaging,” he added.


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The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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