Noida-based label converter and printer Hora Art Centre recently ventured into digital label printing with the installation of its first HP Indigo WS6000 digital press. Pradeep Hora, director of Hora Art Centre, shares, “The primary reason for investing in the HP Indigo WS6000 digital label is our customers. We mostly deal with customers from the mobile and appliance segments, where the product variants are high although the volume is less. Segments like mobile and appliance drive on short run, which vary from 2,000 to as low as 200. To print this kind of volume on a flexo press is difficult. Moreover, customers want the
labels in roll format for their unique applications.” The company installed the WS6000 in December last year.
According to HP, the WS6000 digital press offers the most productive, highspeed digital solution for medium-run label and packaging printing, with print quality surpassing that of conventional printing. At speeds up to 98 feet per minute in 4-color mode and up to 196 feet per minute in 1- or 2-color mode, the digital press can produce resolutions from 812 dpi to 1219 dpi at 8 bit.
Hora Art Centre started off in 1990 as a design and processing house. Five years down the line, it opened its printing division and today the company has its offset, label and screen printing division in its 32,000 sq feet unit. In addition to labels and stickers in both roll and sheet format, the company prints manuals, booklets and leaflets. Hora Art has a second printing unit in Pune.
In addition to turning in high-quality printing solutions, Hora Art also ensures there is minimum wastage. “The first print that you get in a digital print is the final one. This brings down wastage to a great level,” The company also houses a CNC plotter which it it uses for creating samples for customer approvals.
Besides the HP Indigo WS6000 digital press, the company has also installed a 6-color narrow web flexo press. Sharing his reason for investing in the flexo press, Hora says, “We get orders for both long run and short run jobs. The new 6-color flexo press can produce specialized high-volume jobs. The decision to invest in the 6-color flexo press is a strategic one—the flexo press will complement the digital technology.”