A thirst for innovation

By Melanie Streich The perspectives for the global beverage industry are excellent, as data provided by the British market research institute Euromonitor International and the VDMA Food Processing and Packaging Machinery Association show. According to this data, 947 billion liters of beverages were consumed globally in 2018. By 2023, the demand is expected to increase even further – by 16.3% to over one trillion liters (1,101 billion liters). As the global population increases, so do beverage sales. This growth is especially apparent in emerging national economies, known as the BRICS states. These include Asian, Latin American or African, countries in which the population has a high pent-up demand for consumer goods. Rising export figures Accordingly, the global demand for filling machines has also increased. According to VDMA statements, filling and capping machines worth over EUR 7.4 billion (approximately Rs 57,000 crore) were exported around the globe in 2018, 3.6% more than in 2017. The beverage industry accounts for a high share of these exports. Germany is the export world champion. The country exported filling and…

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