AIPIA at Touchpoint packaging at drupa

AIPIA has been asked to take part in an initiative, by drupa 2020 organizers Messe Dusseldorf, to highlight new printing technologies for the packaging sector. The Touchpoint packaging initiative’s primary goal is to display how innovative printing technologies, such as printed electronics, or digital security codes, will contribute to the future of packaging. At an AIPIA steering committee meeting in December 2018, its members, which include Agfa, Danone, Heidelberg, HP, Nestlé, and Siegwerk, identified more than 20 projects that will touch upon key issues, such as customization and personalization, digitalization, security and authentication. The aim is to present concepts and the latest knowledge about new packaging production, finishing technologies, and substrates – culminating in prototypes that meet the demands and needs of both consumers and brand owners. In addition, the visitor experience will combine physical and non-physical packaging elements via augmented reality, virtual reality and digital workflows. Whether it is for food, beverages, healthcare, business, or home, the motto is to transform packaging, says drupa 2020. Changing demographics, more pressure to consider environmental issues and…

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