Avery Dennison opens intelligent label solutions lab in India

India gets third global l.Lab

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Anil Sharma, vice president and general manager, Avery Dennison, South Asia Pacific and Sub-Saharan Africa speaking to customers and partners at the official opening of Avery Dennison I.Lab in Pune, India.
Anil Sharma, vice president and general manager, Avery Dennison, South Asia Pacific and Sub-Saharan Africa speaking to customers and partners at the official opening of Avery Dennison I.Lab in Pune, India.

Avery Dennison has officially opened its first intelligent label innovation space in the Asia Pacific and Sub-Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

“We are thrilled to be the third global I.Lab in India. Through I.Lab, we are well-positioned to advance the creation, delivery and adoption of intelligent label solutions for businesses in various industries,” said Pankaj Bhardwaj, senior director and general manager, Avery Dennison, South Asia, Avery Dennison.

Modeled after the first concept lab in Oegstgeest, Netherlands, this new I.Lab will demonstrate how Avery Dennison’s intelligent labeling solutions can bring any item to digital life, transforming multiple industries including aviation, apparel, beauty, and food. By connecting the physical and digital world through unique item-level digital identities, businesses can benefit from improved inventory management and increased efficiencies throughout the supply chain.

“Tomorrow’s business requires smarter solutions that bring positive changes to the way we live, work and play. This investment in I.Lab reaffirms our commitment to spearhead co-creations of innovative solutions for tomorrow’s needs with our customers, partners and other stakeholders, in our communities across this region,” said Anil Sharma, vice president and general manager, Avery Dennison, South Asia Pacific and Sub-Saharan Africa. “This new I.Lab is set to pioneer change and accelerate the development of intelligent labels that will bind the digital and real worlds together. Here in Pune, India, the I.Lab will be further augmented by our strong R&D capabilities at the Avery Dennison Innovation and Knowledge Centre (ADIKC) as we collaborate with customers and partners to develop more advanced intelligent labeling solutions across various industries,” said Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific and Sub Saharan Africa.

The I.Lab center in Pune is a fully immersive space, taking visitors through the entire supply chain from back-end to front-end environments. Visitors can experience firsthand how Avery Dennison’s intelligent labeling solutions capture and store information and wirelessly transmit data to make businesses more informed. Avery Dennison has helped facilitate the integration of RFID technology in apparel already, and is now committed to drive the adoption of adopt this technology in new segments.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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