Echaar interacts with convertors at PackPlus 2018

Echaar at PackPlus 2018

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Thane-based Echaar Equipments Pvt. Ltd. recently forayed into the converting equipments business. The company had announced the launch of its first Made in India CI flexo press by mid of this year, the open house for which is to take place sometime in August or September. The press will be a top-end model from its portfolio of CI flexo presses. Echaar will be offering its CI flexo presses in three segments: top (Flexomaster model), middle (Flexointelligent model) and entry (Flexodelight model) level.

At Plastindia, the company got an opportunity to interact with the printers where it received some valuable feedback. This encouraged Echaar to participate in Pack Plus with a motive to interact with customers in the northern region of India. However, the response it received at PackPlus did not match up to the company’s expectations. The turnout at Echaar stand, as its spokesperson Kirti Panchal, the managing director of Echaar put, was very low.

“Few customers showed genuine interest in our product. We went to the event with high expectations but that’s okay. We will eventually get the numbers after we make our machine public,” Panchal said. “We’re in the initial stages of our converting business. We’re also quite confident that the CI flexo will give a huge boost to the Indian industry; it will turn out to become a product that the converters must have at their production facility.”

The CI flexo, soon to be launched by the company, will also help in reducing pollution, improving productivity and achieving better returns on investment. Overall, it will be the first-of-its-kind machine to be launched in India. Panchal feels that people are slowly understanding the technology and the need to have it. Additionally, he admitted to having met many people in the recent past who have shown enthusiasm in investing in newer technology which, according to him, is a positive sign.

“The main feature of CI flexo is the central impression drum, which eases printing on stretchable films. The presence of doctor chamber blade restricts the evaporation of solvents. Our machines have an ink management system, which helps recover solvents,” Panchal shared.

Echaar is partnering with a group of Italian companies which have immense exposure in the overseas market. Furthermore, with vast experience and knowledge in the packaging space, Echaar hopes to market its flexo presses overseas soon.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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