European Tissue Symposium to participate in RAI/Interclean 2022

Team will explain the paper’s hygienic feature in Hall 3, Stand 501

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European Tissue Symposium is going to participate in RAI/Interclean 2022 being held in Amsterdam from 10-13 May
European Tissue Symposium is going to participate in RAI/Interclean 2022 being held in Amsterdam from 10-13 May

The European Tissue Symposium (ETS) will be present at this year’s edition of RAI/Interclean, held in Amsterdam from 10-13 May.

Interclean Amsterdam is the largest professional cleaning community globally, welcoming leading manufacturers and professionals in the cleaning and hygiene industry from around the globe.

With hygiene being top of the agenda for all businesses over the past two years, this year’s event will be met with particular interest. Visitors will be keen to explore the latest innovative solutions and stay on top of recent market trends and developments.

Tissue paper has played a leading role in upholding hygiene in both professional and domestic settings during the Covid-19 pandemic. Its efficacy in delivering optimal hand hygiene as a method of hand drying following hand washing in public washrooms has been particularly evident, and paper also played an essential part in maintaining hygiene in the HORECA sector as restaurants and bars opened up following lockdowns.

PrintPack Show Daily

European Tissue Symposium’s role in reducing spread of infection

The European Tissue Symposium stand will showcase the paper’s unique hygiene features and display a range of scientific studies to demonstrate its effectiveness in reducing the spread of infection following a visit to the washroom. They will also be showcasing its wider features as an easy-to-use, sustainable product in the HORECA, business and procurement sectors.

Over 20,000 attendees are expected over the four-day event, with sessions on cutting edge topics and future technologies. In addition, European Tissue Symposium will be present with a stand-in exhibition hall 3, Stand 501.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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