Leading European flexibles manufacturer, Flextrus, part of the AR Packaging, launched a new range of innovative tactile films for the food industry that deliver enhanced pack appeal for brands and retailers in the UK and Ireland. The new range includes paper touch, rough, matt and gloss, and soft touch finishes and is aimed at the dairy industry, the meat market with a focus on the cooked meats, poultry and bacon sectors, as well as the general foods market. Working as a complimentary offering to the company’s range of PaperLite solutions, the unique film collection creates outstanding tactile performance allowing pack designers to deliver contemporary up to date pack effects, as well as creating mixed sensory pack appeal and unique graphics.
Cliff Gorst, UK and Eire sales director, said, “As a leader in the UK in barrier films, we understand the importance of stand out graphics and shelf appeal in delivering retail success. Flextrus has a good history of delivering customer driven innovation with its in house extrusion, manufacturing, and printing laminate solutions. However, we now have a great range of tactile coatings to extend our position as a leading print and packaging
“Flextrus has five advanced wide web flexo presses, as well as two digital presses which are uniquely supported with immediate curing allowing faster turnaround for food contact laminates, the first in Europe and destined to enhance our offering for retailers and brands alike. We are also the only producer of high barrier multilayer nylon films in the UK, outside of the medical sector. Flextrus is therefore well placed with unique capabilities for our customers and the launch of the tactile range is the beginning of a new strategy for the company to speed up delivery of value added solutions that really count.”