Informa Markets, a world leader in the trade fair industry, and Ipack Ima, international benchmark for process and packaging exhibitions, a joint venture between Ucima and Fiera Milano, signed an agreement establishing this strategic alliance.
The deal aims to develop joint international promotion and step up cross-selling activity for the respective trade fair portfolios, including the Propak and Fispal platforms operated by Informa Markets and the trade fairs organized by Ipack Ima.
The agreement will guarantee a global presence for trade fairs for processing and packaging technologies and packaging materials targeting the key sectors of the food industry – with a particular focus on grain-based food and liquid food – beverages, and pharmaceuticals.
Together, Informa Markets and Ipack Ima will create an integrated, interconnected platform that will guarantee the target businesses widespread visibility on international markets, with the aim of exploring — in greater depth — all the opportunities for expansion and growth available on a global scale.
Ian Roberts, vice president – Asia, Informa Markets comments, “With Ipack Ima we form an alliance with a globally recognized industry leader, and a partner with extensive knowledge and networks in the key vertical industries that our ProPak Global Portfolio services. With our key strategic markets of Latin America, Egypt and North Africa, China, and ASEAN, it is a great opportunity for Informa to develop this partnership within Europe, and offer our customers a truly global platform.
“This agreement – comments Simone Castelli, CEO of Ipack Ima – is absolutely in line with our business plan, which envisions forging alliances with strategic partners in order to drive the growth and internationalization of our fair by expanding partnerships and presence in other markets. Ipack Ima ranks among the global trade fair organizers, accentuating the mission of promoting outstanding companies from Italy (and beyond) within the target industries around the world. This alliance also helps us build further credibility with all of our international stakeholders.”
The collaboration between Informa and Ipack Ima will therefore guarantee processing and packaging businesses widespread visibility on the markets in all the continents, supported by vertical skills tied to these industries.
