WorldStar Award Ceremony on 4 May 2022 at Ipack-Ima in Milan

WorldStar – 240 winners representing 36 WPO countries

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P&G has won the WorldStar Packaging Awards 2022 for the category of packaging materials and components Photo: WorldStar
P&G has won the WorldStar Packaging Awards 2022 for the category of packaging materials and components Photo: WorldStar

Despite the tough situation of Covid-19 hitting the global economy for the second year, the WorldStar management and WPO member LibanPack (www.libanpack.org) were able to attract a record number of 440 entries from 37 countries representing a 30% increase compared to the previous year. The WorldStar judging process was conducted over two rounds, and the online judging panel was composed of 36 international esteemed judges representing 36 WPO countries. 

“The judges evaluated each entry so diligently, with such intentional focus and spent hours going through 440 submissions before meeting virtually, during WPO week in November, for final deliberations to choose the winners,” explains Soha Atallah, WorldStar coordinator and vice president of Conferences, Exhibitions and Awards. She adds, “Sustainability and convenience were among the main focus for most of the entries in WorldStar 2022 in addition to other post-Covid-19 trends such as hygiene, eCommerce and wellness,” states Soha Atallah. 

The 240 winners of the WorldStar Packaging Awards 2022 were announced on 15 December 2021 and posted on www.worldstar.org. The Top 4 most awarded countries of the 2022 edition are Germany, 28 awards; Australia & New Zeeland, 27 awards; Japan, 23 awards; and China,15 awards. The Asia Pacific seems to have extremely well with other winners in the region, including South Korea 13; India 10, Thailand 4, Singapore 3, Sri Lanka 1 and Vietnam 1.

The WordStar Award Ceremony for 2022 will take place physically on 4 May 2022, in Milan during the Ipack Ima show, which is from 3 to 6 May, in cooperation with the WPO local member, the Italian Packaging Institute (www.istitutoimballaggio.org). The winners for the special categories, the President’s Award, Sustainability Award, Marketing Award and Packaging that Saves Food Award, will be also announced during WorldStar Ceremony. 

According to WPO President Pierre Pienaar, “The WPO Board of Directors, who deliberated over the entries, were so excited by the high standard of innovation. They were particularly encouraged by the number of entries and some from new member countries. While sustainability remains a key and necessary consideration when designing packaging, the judges were impressed by the focus on design and graphics to enhance the consumer experience.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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