K 2007 – A Resounding Success


this year’s edition of the triennial event that is the world’s largest exposition on plastics and rubber
K2007, this year’s edition of the triennial event that is the world’s largest exposition on plastics and rubber, was held at Dusseldorf between the 24th and the 31st of October 2007 and set unprecedented records. The number of exhibitors increased from2,904 inK2004 to 3,130 this year and the number of visitors grew to about 242,000, including 138,000 overseas visitors, from231,000 duringK2004,which included 116,000 foreign visitors. This year’s visitors came from over 100 countries and all five continents. As expected, some 30,000 visitors came from Asia with India providing the largest contingent of about 10,000. Surprisingly, the share of visitors from China and Taiwan remained the same as in 2004 while a rise was recorded in the number of visitors from Thailand and Japan.

The plant and machinery building that housed almost 1,900 exhibitorswas the dominant exhibition category and attracted the most visitors. Exhibitors were very pleased with the response and Ulrich Reifenhauser,the Chairman of the K 2007 exhibitor council, was quoted as saying,“We’re heading home in the best of moods! Already during the fairitself, a remarkable number of deals were closed – some of them in themillions.We forged so many promising new contacts and recorded so manyserious enquiries regarding new projects that we feel completelyconfident about the continued growth predicted for the industry. Ouruser industries are investing vigorously money that is going into new high performance plant and equipment – toensure strong positions in what is a thriving global competition.”

The next K will be held in Dusseldorf from the 27th of October to the 3rd of November 2010.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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