Saurabh Agarwal, vice-president, and general manager, of Avery Dennison South Asia & Prabhsharan Kaur, branding communication lead - South Asia, at Avery Dennison's stall (Photo PSA)
Saurabh Agarwal, vice-president, and general manager, of Avery Dennison South Asia & Prabhsharan Kaur, branding communication lead - South Asia, at Avery Dennison's stall (Photo PSA)

Avery Dennison’s stand at the seventh edition of LabelExpo India held from 10 – 13 November at Greater Noida’s India Expo Center had sustainability as its core theme. Saurabh Agarwal, vice-president, and general manager, of Avery Dennison South Asia, shared his views with Packaging South Asia on the visitors’ response at the event. “The show was very good. It happened after a gap, so there was a lot of enthusiasm this time. Our stand was a center of attraction at the expo – many existing customers, as well as new customers, visited us, including those from machine manufacturers and RM suppliers, to packaging material suppliers. It was a great opportunity to be there and it was a great platform to interact. We are really happy with the response.

We displayed some of our futuristic products – we’re dialing up on security products, sustainable products, RFID solutions, and a lot of specialty substrates driven label solutions.”

Prabhsharan Kaur, branding communication lead – South Asia, Avery Dennison shared, “It’s great to connect with the customers at such a large event after the pandemic. It gives us a wider platform to showcase our portfolio and get effective views.”

Avery stand
Avery Dennison’s stand at Labelexpo India 2022 at Greater Noida
Photo PSA

Avery Dennison caters to multiple segments – home and personal care, food, pharma, eCommerce, wine, and spirits. “If you talk of a segment, we are there,” Agarwal says. The firm supplies paper and film substrates for the FMCG segments with the multiple kinds of adhesives that go behind making these substrates. “Depending on the need, the product construction keeps on changing. There would hardly be any requirement that we would not be able to cater to,” he explains.

The supplier of labeling and functional materials provides a wash-off solution for wine and spirits labels from glass bottles which enables their easy separation and reuse of glass bottles. “We cater to all the traditional requirements of this segment, and the products needed,” Agarwal adds. “In pharma again, other than the regular products, something that can be called out is our Falsified Medical Directives compliant, low migration specific portfolio.” 

Packaging South Asia recently reported on Avery Dennison’s inauguration of its state-of-the-art greenfield manufacturing facility in the Yamuna Expressway Industrial Development Authority (YEIDA) on 22 September 2022. This is the third label-producing site for the firm in India and coincided with the company’s 25th anniversary of business operations in the country. Spread over a lush 12 acres, the total investment in Avery Dennison’s YEIDA plant exceeds Rs 250 crore (approximately US$ 35 million), taking its total investment in India to Rs 1,000 crore plus (approximately US$ 125 million).

Our newest facility almost doubles our capacity in India. There is a lot of technology that has been used in the facility, and Industry 4.0 is extensively used. It’s the best in the Asia-Pacific region within Avery Dennison at this point in time. As the business grows, we need more capacity and this plant should help us with that for the next couple of years or so before the next big investment comes into the country,” Agarwal signs off.

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