Maximize your investment in drupa – get traction with global audiences

Indian exhibitors respond positively to the Super Content Group @ drupa 2024

Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive and professional video coverage of exhibitor’s stands at drupa 2024.

Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive and professional video coverage of exhibitor’s stands at drupa 2024. The Super Content Group is a collaborative effort comprising more than a dozen publishers and more than 20 trade publications and platforms that will create videos throughout the day on every day of drupa to help exhibitors reach wider audiences at the show and beyond. Three Indian exhibitors at drupa have already signed up and our plan is to make our short videos at their stands in the first few days of the show for maximum mileage during the event itself. 

These will be professional quality videos made in collaboration with the Inkish filming crews and with our editorial team acting as interviewers and facilitators for the walkthroughs and the arrangements and setups. The videos will be quickly and professionally edited, subtitled in the respective languages of the Super Content Group partners and uploaded to their website’s video channels for wide distribution.

drupa 2024 is one of the most important events in the industry, with thousands of attendees, exhibitors, media, and other industry stakeholders visiting Düsseldorf from 28 May to 7 June. As the world and the print industry change and evolve, so must its media platforms. The trade media must reflect and adapt to how content is consumed – websites, films, podcasts, and, of course, print. Hence, please welcome The Super Content Group.

The members of The Super Content Group are Branschkoll (Sweden), Grafkom (Norway), Poligrafika (Poland), Deutscher Drucker (Germany), Stampamedia (Italy), Pixelpower (Portugal), ImpremPres (Spain), Intermedia Group (Australia & New Zealand), Indian Printer & Publisher, Packaging South Asia (India and South Asia), Caractére (France), and INKISH (Denmark). We will together cover drupa more intensively than any other tradeshow in our industry – with a deep understanding of drupa being a multi-cultural event. The group will cover drupa in Swedish, Norwegian, Polish, German, Spanish, Portuguese, Italian, and English every day. We can conduct interviews in Hindi also, and subtitle in other Indian languages, on request.

Ulrich Stetter (Druckhaus Mainfranken and president for Intergraf), Francois Martin (formerly of Bobst, HP), Anthony Thirlby (JVN Holding), and Montserrat Peidro (Bobst, formerly of Heidelberg) will share their must-see products at drupa. We will also host our Bonjour format, where 22 industry leaders will join us for breakfast, discussing drupa – and so much more.

While the partners will offer various types of coverage, we have all committed to distributing each other’s video content, giving exhibitors the widest distribution ever in the industry – and all with subtitles in the local languages of partners on their channels.

The Super Content Group covers drupa for 11 days, from morning to evening, with up to three thousand slots supporting the industry. Maximize your drupa investment with The Super Content Group!

If you are a drupa exhibitor and would like for us to set up a video interview slot at your stand or a video walkthrough of your exhibit or both within the same timeframe, please contact Mohit Tyagi and mobile number +91-8800566737 or me, at These are paid modules of 15 minutes each and can be booked as a part of your advertising campaigns as well. The slots must be booked and paid for 28 days in advance of the beginning of drupa and we would like to firm up and schedule our slots by 15 April 2024. Visitors and exhibitors alike can also request to join our long-running WhatsApp group called TeamIndia@drupa.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter

Previous articleSome dynamics of the global label industry
Next articleNew packaging code tech to revolutionize parenteral pharmaceuticals
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023.


Please enter your comment!
Please enter your name here