Collage for Miraclon Flexcel NX System. Photo: Miraclon
Collage for Flexcel NX System. Photo: Miraclon

Pallavi Choudhary asks Joerg Kullwitz, Miraclon’s commercial director for the Asia-Pacific Region, about the company’s participation at the upcoming Labelexpo India at the India Expo Mart in Greater Noida from 10 to 13 November. The event returns after a couple of postponements of the 2020 show scheduled at the same venue. 

What is Miraclon showcasing at Labelexpo India 2022? 

Visitors to Labelexpo India can see firsthand the wealth of efficiency and automation benefits that the newest technology from Miraclon can bring to their business on our stand, which is H10 in Hall 3. 

The Flexcel NX System remains the core product of the Miraclon portfolio. In line with our corporate purpose of making flexo the preferred print process of choice for the broadest possible range of package printing applications, our customers continue to benefit from a steady flow of innovations and enhancements that build on the core Flexcel NX Technology. Each innovation brings economic, technological, and sustainability benefits and — in a further sign of Miraclon’s commitment to the flexo industry — is available to the earliest users of the Flexcel NX system.

Joerg Kullwitz, commercial director for the Asia Pacific Region, Miraclon. Photo: Miraclon
Joerg Kullwitz, commercial director for the Asia Pacific Region, Miraclon.            Photo: Miraclon

Visitors will have a chance to learn more about the Flexcel NX Print Suite and its latest award-winning feature – PureFlexo Printing – that controls unwanted ink spread and allows for greater latitude on the press to meet today’s high-quality expectations of brand clients while maximizing plant output and efficiency. 

Labelexpo India visitors should not miss out on seeing how our latest innovations can help them in their flexo operations with more uptime, less waste, and better consistency to help raise their bottom line. They can view Flexcel NX plates in action across the show floor during live demonstrations on many narrow web press manufacturers’ stands. 

How helpful is this event for your company from the sales and other aspects?

There is no substitute for in-person events such as Labelexpo India, as it allows the industry to connect and see all the latest technology and innovations on one show floor. And, as we are collaborating with several press manufacturers that will use Flexcel NX Plates to showcase the abilities of their presses during the show, visitors have the opportunity to not only learn about the efficiency, productivity, and sustainability benefits that Flexcel NX technology offers but see it in action too. 

How was the last Labelexpo India in 2018 for your company, and what are your expectations from the upcoming show?

Labelexpo India 2018 provided a valuable platform to interact with customers, partners, and prospects and also to showcase the differentiation that Flexcel NX Technology brings to the flexo production process thanks to our advanced surface patterning such as DIGICAP NX patterning and NX Advantage technology. 

This year will be no different; it remains a respected, valuable exhibition to connect with the industry. We look forward to having quality discussions on how Miraclon can support trade shops and converters to enjoy the productivity and efficiency benefits they need to improve their financial bottom line while still being able to differentiate themselves from competitors in the packaging value chain. 

What kind of audience are you expecting at Labelexpo India?

While we expect it to be a must-attend event for much of the tag and label converter, trade shop, and supplier communities, I’m sure we will once again see a broader audience of packaging print professionals interested in viewing the latest technologies that touch their industries and applications too. 

What innovations have your company made in the past four years that you would like our readers to know about?

Since we became a standalone company in 2019 after the separation from Kodak, we’ve continued our innovation strategy and launched technology that enables our customers to become more efficient and raise their financial bottom line. This includes PureFlexo printing to address unwanted ink spread and, maximize efficiency, reduce unscheduled press stops; Flexcel NX Central to automate plate layout and maximize utilization; and the Flexcel NX Ultra Solution for solvent-free and VOC-free plate processing. Each of these technologies offers customers a step-change in production. 

What are your views on the growth of the flexible packaging, folding carton, and label industry?

I continue to see accelerating adoption of flexo and believe that will continue for the foreseeable future. The efficiency and sustainability benefits that the right flexo technology can bring to the production process are especially important given the economic outlook globally. That is also why our innovation strategy continues to focus on enabling Flexcel NX technology users to enjoy all the efficiency and sustainability benefits that come with our technology while delivering exceptional shelf impact.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here