Orange O Tec stand at Packplus 2019. Photo PSA

Surat-based Orange O Tec was established 13 years ago by a young group of entrepreneurs. The company’s main motive was to target the textile printing segment. In this endeavor, Orange O Tec introduced Italy-based MS Group to the Indian market and started supplying high-speed digital textile printing machines in the country. The company has so far installed more than 135 digital textile printers in India. Recently, Orange O Tec diversified into the oackaging segment as it believes old wine in new bottle sells well. Initially, the company wanted to explore the demand for packaging machinery in the market and with time, the response it received helped the company establish its own
packaging division in India.

Bijoy Roy, managing director of Orange O Tec, started the packaging division by introducing France-based Picador, a packaging and Pos CAD software, to the Indian market. “The product is extremely user-friendly. The design software allows you to convert designs from 2D to 3D. We also have iC3D, a real-time mockup software and we are the licensed distributors of KoloRado cutting machines in India,” he shares.

KoloRado digital cutting machines are CAM-based with an option of mounting CNC tooling. These cutting machines find applications in advertising, packaging, printing, sample making, and short-run cutting work. The company has also booked two of these machines in India before its launch scheduled at Media Expo in New Delhi. The compact cutting machine is equipped with a camera and a conveyor that enhances the cutting accuracy. “These features make the cutting fast, easy and economical as compared to its rivals in the market. The highest speed of this machine is 1,500 mm per second. As the cutting arc develops into a curve, the speed of the machine reduces. The machine can achieve its highest speed only on a linear cutting path,” states Roy.

At PackPlus, Orange displayed its digital UV label printer having inkjet printhead that prints at 50 meters a second. The color combination remains unchanged throughout the run since the ink continuously revolves in the heating system, helping mix the color properly and maintain uniformity throughout the run. “Hanglory Group is based out of the U.S. We are the distributors of their machines in India. We have launched this inkjet printer for the first time here at PackPlus 2019. Around three months ago, we had signed a contract with the company. There’s another product from the same company, a corrugated digital printing machine. This machine is mostly for mass production and will take some time to find acceptance in the Indian market,” Roy concludes.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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