Pidilite
Team Pidilite at Printpack India. Photo PSA

Pidilite Industries is strengthening its position in the packaging sector with new product innovations and expanded capacities, as highlighted by the company at Printpack 2025.

Pidilite has had a long-standing presence at Printpack and its leadership in packaging adhesives continues. While traditional applications remain core to the business, new developments —particularly the shipper box industry and coatings for various applications — are gaining traction. To meet this demand, Pidilite recently launched Fevicol FFG, a specialized adhesive designed for the shipper box industry and launched various coating solutions. These innovations align with sustainability goals, aiming for high repulpability and biodegradability to support the circular economy.

The company says it is making significant strides in the hot melt adhesive segment, following its 2018 collaboration with Germany’s Jowat, a 110-year-old specialist in hot melt applications. Under this agreement, Pidilite acquired the marketing, formulation, and sales rights for Jowat’s products in South Asia and other Asian markets. As part of this expansion, the company increased its hot melt production capacity at its Vapi facility from 3,500 tons to nearly 12,000–15,000 tons annually.

Earlier, the company had a limited presence in the hot melt PSA segment. Now, Pidilite is actively entering this space offering a wide range of HMPSA for various applications.

Indian packaging industry poised for growth

India’s packaging sector is expected to grow by 14-15% annually according to multiple industry reports. This growth is attributed to rising FMCG penetration, increasing per capita income, and the rapid expansion of eCommerce and quick commerce.

Printpack 2025 continues to serve as a vital platform for industry leaders, and Pidilite’s latest innovations reaffirm its commitment to advancing packaging solutions.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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