Stora Enso, one of the leading providers of renewable solutions in packaging,
biomaterials, wood and paper has published a report on trends for online packaging
Strategic packaging designs and sustainable materials can significantly increase margins for online retailers, as per the findings of the Stora Enso’s Viewpoint report on trends for online packaging. As per the key findings of the report, released on 7 September 2015, potential for online grocery segment will double EBIT through strategic packaging designs and potential for personal care online retailers will increase EBIT by as much as 50% through strategic packaging designs.
Stora Enso, one of the leading providers of renewable solutions in packaging, biomaterials, wood and paper, has published the report. Some concrete opportunities reviewed in the
Viewpoint report include – increasing customer loyalty, supporting customer sustainability agenda and reducing transportation volumes. In grocery online retail, the report highlights the need to make ‘pick and pack’ more effective, reduce damaged goods in last-mile-deliveries and optimize the use of packaging material to impact EBIT level.
The report also emphasizes on some visible macro trends; increasing power of the consumer, innovating business models to capture opportunities and increasing use of technology to reduce costs. The report concludes that sustainable packaging solutions can enable brand owners to gain from those trends as a competitive advantage.
Key findings of the report
– Potential for online grocery segment will double EBIT through strategic packaging designs
– Potential for personal care online retailers will increase EBIT by 50% through strategic packaging designs
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
