Stora Enso’s report

Trends for online packaging

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Stora Enso
Stora Enso, one of the leading providers of renewable solutions in packaging, biomaterials, wood and paper has published a report on trends for online packaging

Strategic packaging designs and sustainable materials can significantly increase margins for online retailers, as per the findings of the Stora Enso’s Viewpoint report on trends for online packaging. As per the key findings of the report, released on 7 September 2015, potential for online grocery segment will double EBIT through strategic packaging designs and potential for personal care online retailers will increase EBIT by as much as 50% through strategic packaging designs.

Stora Enso, one of the leading providers of renewable solutions in packaging, biomaterials, wood and paper, has published the report. Some concrete opportunities reviewed in the
Viewpoint report include – increasing customer loyalty, supporting customer sustainability agenda and reducing transportation volumes. In grocery online retail, the report highlights the need to make ‘pick and pack’ more effective, reduce damaged goods in last-mile-deliveries and optimize the use of packaging material to impact EBIT level.

The report also emphasizes on some visible macro trends; increasing power of the consumer, innovating business models to capture opportunities and increasing use of technology to reduce costs. The report concludes that sustainable packaging solutions can enable brand owners to gain from those trends as a competitive advantage.

Key findings of the report

– Potential for online grocery segment will double EBIT through strategic packaging designs

– Potential for personal care online retailers will increase EBIT by 50% through strategic packaging designs

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As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

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The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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