Strategic packaging designs and sustainable materials can significantly increase margins for online retailers, as per the findings of the Stora Enso’s Viewpoint report on trends for online packaging. As per the key findings of the report, released on 7 September 2015, potential for online grocery segment will double EBIT through strategic packaging designs and potential for personal care online retailers will increase EBIT by as much as 50% through strategic packaging designs.
Stora Enso, one of the leading providers of renewable solutions in packaging, biomaterials, wood and paper, has published the report. Some concrete opportunities reviewed in the
Viewpoint report include – increasing customer loyalty, supporting customer sustainability agenda and reducing transportation volumes. In grocery online retail, the report highlights the need to make ‘pick and pack’ more effective, reduce damaged goods in last-mile-deliveries and optimize the use of packaging material to impact EBIT level.
The report also emphasizes on some visible macro trends; increasing power of the consumer, innovating business models to capture opportunities and increasing use of technology to reduce costs. The report concludes that sustainable packaging solutions can enable brand owners to gain from those trends as a competitive advantage.
Key findings of the report
– Potential for online grocery segment will double EBIT through strategic packaging designs
– Potential for personal care online retailers will increase EBIT by 50% through strategic packaging designs