A sustainable alternative to fossil-based material

Winner of European Carton Excellence Awards 2018 uses Metsä Board paperboard

VIAPSA Desk
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European Carton Excellence Awards 2018

Zoe & Zazu goat cheese packaging won the European Carton Excellence Awards 2018 in the Frozen and Chilled Foods category. The winning company used Metsä Board’s Classic FBB 235 grams per square meter and it was converted by Model. The Award Gala was held on 20 September 2018 in Riga, Latvia.

“Paperboard packaging has a wealth of attributes that can help maximize brand differentiation, create shelf-appeal as well as provide a truly sustainable alternative to fossil-based materials,” states Mika Paljakka, pvice president – sales FBB EMEA, Metsä Board. “We would like to extend our congratulations to everyone who participated in the vision, design and production of the winning carton.”

The jury judged the entries based on excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material.

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