With new plant in Gujarat, Bostik foresees high growth

Opportunity in Indian adhesives through disruptive innovations

Ganeshan MV, managing director of Bostik India at Labelexpo in Greater Noida

At Lableexpo India, Ganeshan MV, the managing director of Bostik India, explained the key role of adhesives in a variety of industries. “Adhesives are a performance product,” he said, “and not just at the point of supply but also for the lifetime of use of the product.” Bostik is a leading adhesive specialist in the country that emerged out of an agreement between Coates India and Bostik UK in 1991.

Headquartered in Bengaluru, the company now has three factories and 15 warehouses in the country. Last year it opened a new modern production facility in Gujarat. It has recently invested in state-of-the-art technology and equipment to produce advanced hot melt pressure-sensitive adhesives (HMPSA) for a range of industrial sectors including tapes and pressure-sensitive labels, transport and footwear. At Lableexpo in Greater Noida, the company showcased its range of adhesive solutions including smart adhesives for label applications using difficult substrates.

Ganeshan explained to us that the Indian adhesives market is currently in the region of US$ 1.3 billion (approximately Rs. 9,000 crore) and is growing rapidly. “With the rapid growth of India’s adhesives market through disruptive innovations, we have new opportunities,” he said. “Our key strengths in India would include flexible food packaging where we would see a growth of more than 25% this year. With the market growing at more than 10% and also having a new plant in Gujarat to service a range of new and existing customers, we expect to keep up a strong growth momentum in this segment.”

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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