Xeikon
Xeikon and Kurz collaboration shines the light on brand protection and consumer interaction

Xeikon has partnered with Kurz company Scribos to collaborate on new technology that enables digital label printers to provide added value with interactive features for brand protection, track & trace, and consumer engagement. 

Leveraging the capabilities of Xeikon’s Titon dry toner printing, digital metal embellishment from Kurz , and Scribos’ product security expertise, the single-pass label application offers a solution for safeguarding brand value, combatting counterfeiting and grey market trading, as well as increasing consumer loyalty. 

“The consequences of counterfeiting are enormous and wide reaching. Global companies lose billions of euros every year, consumers are at risk from faulty products, and the environment suffers, just to mention a few. These problems can be mitigated by adding unique metallic elements to the printed label,” says Jeroen Van Bauwel, Xeikon director of solution design. “Of course, Xeikon already offers variable data for security applications, but this joint development delivers a level of protection with a full-service solution that is truly revolutionary.”

Powered by Xeikon’s X-800 DFE (Digital Front End), the application uses Scribos ValiGate technology and Scribos 360 Cloud Platform to offer high-level security and full visibility for brand owners via serialized, protected QR codes and metallic variable elements. Not only does each code have a unique ID, but they also contain a finely printed, sub-pattern acting as advanced copy protection. 

“The secondary level of copy protection embedded in these QR codes relies on very intricate details, which can only be achieved with toner digital printing,” states Steffen Scheibenstock, head of digital business development at Scribos.

The seamless coordination between the Xeikon press and Kurz metallization module allows for the integration of variable digital metal (VDM) to enhance authentication. After verifying the ValiGate copy protection with a smartphone, the landing page will show a distribution of symbols, resembling a slot machine game. By comparing these symbols on the product with those on the screen, consumers engage in a secure 2-factor authentication (2FA) process. 

Scheibenstock explains, “In this case, we printed a varied distribution of birds, each differing in position, shape, number and orientation. This method, embedded within the metallic print layer and unique to every label, offers robust protection against counterfeiting without requiring an app, ensuring security for all consumers.” 

The QR codes are supported by the Scribos 360 authentication platform, which provides a wealth of data for statistics and analysis. Customers can choose from a range of consumer engagement modules, such as cross-selling options, bonus programs, games or competitions, all customized to match their own branding.     

Van Bauwel continues, “This doubly encrypted technology also offers an ideal way for brand owners to boost consumer engagement securely, providing endless possibilities for interaction that can increase brand loyalty, as well as an extended track & trace capability to combat fraudulent movement of goods. And because this is a fully digital process, it can easily be used even for quite short runs, such as to protect limited editions or to help small start-up brands tell their customers more about their sustainability commitments.”

On the Xeikon stand (11/A01) at drupa 2024, visitors can witness this new application printed live on Xeikon’s Titon press, which will be set up to run in single-pass operation with the Kurz metallization module. Demonstrated on a paper-based wine label, the interactive features are easily accessible by scanning the QR code with a mobile device. A variety of other print samples will be available to illustrate the myriad of possibilities offered by this technology.

“Our joint development with Kurzcontinues, bringing even more capabilities to label printers that enable them to offer multiple value-adding solutions and open new high-end segments. With copy-protected QR codes and high-quality metallic embellishments, Xeikon is exploring the full potential of digital, giving customers a new innovative way of differentiating themselves in the very competitive label market,” concludes Van Bauwel.

Xeikon, a division of Flint Group, is a leader and innovator in digital printing technology. Xeikon designs, develops and delivers digital colour presses for label and packaging applications as well as graphic arts and commercial printing. It is also Flint Group’s digital printing solutions division for leading global print consumables and solution provider to the packaging and print media industries.  Scribos is part of the Leonhard Kurz Group and a market-leading provider for brand protection solution. 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here