Amcor partners with Nestlé to bring sustainable packaging to shelves

Smarties brand to move to recyclable paper packaging in Australia

386
Smarties in the new Amcor sustainable packaging for Nestle
Smarties in the new Amcor sustainable packaging for Nestle

Global packaging major Amcor has leveraged its global R&D resources to help Nestlé put enviro-conscious consumers first by making Smarties the first confectionery brand to move to recyclable paper packaging in Australia. The new packaging is made from sustainably sourced thermoformable paper and is dynamic enough to be printed on with either flexographic or gravure technology. The finishing uses heat or cold-seal adhesive.

Working closely with Nestlé, Amcor has developed this next-generation packaging solution that performs when it comes to sustainability and consumer convenience while also maintaining the highest levels of product protection.

With its various applications, the new packaging technology used across the Smarties Chocolate Block and Bar product range is fully recyclable. It can be put into home recycling bins, reaffirming Amcor’s commitment to more sustainable packaging today and for the future.

Simon Roy, vice president and general manager, Amcor Flexibles Australia and New Zealand, comments, “As a diversified packaging company, we’re focused on delivering the most sustainable packaging possible – while also ensuring product protection and customer convenience – to help our customers meet end consumer needs. This new range of packaging reaffirms our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here