Smarties in the new Amcor sustainable packaging for Nestle
Global packaging major Amcor has leveraged its global R&D resources to help Nestlé put enviro-conscious consumers first by making Smarties the first confectionery brand to move to recyclable paper packaging in Australia. The new packaging is made from sustainably sourced thermoformable paper and is dynamic enough to be printed on with either flexographic or gravure technology. The finishing uses heat or cold-seal adhesive.
Working closely with Nestlé, Amcor has developed this next-generation packaging solution that performs when it comes to sustainability and consumer convenience while also maintaining the highest levels of product protection.
With its various applications, the new packaging technology used across the Smarties Chocolate Block and Bar product range is fully recyclable. It can be put into home recycling bins, reaffirming Amcor’s commitment to more sustainable packaging today and for the future.
Simon Roy, vice president and general manager, Amcor Flexibles Australia and New Zealand, comments, “As a diversified packaging company, we’re focused on delivering the most sustainable packaging possible – while also ensuring product protection and customer convenience – to help our customers meet end consumer needs. This new range of packaging reaffirms our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.”
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
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Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
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